Marketing- & Sales Solutions

Lead management:
Data streams for your success

Invest in the development and visualization of a complete lead funnel, from the first contact to the sale.
to the closing of the sale. Independent of established systems, we use our expertise in data management to break down data silos and make your data usable and future-proof.

Added value:
Touchpoint measurement, future-proof data usage, dashboard visualization, optimization and lead control.

Marketing Data Management Platform: The heart of your marketing activity measurement

The MDMP enables the integration and processing of all data sources in one platform. This makes all automation processes and campaigns measurable. The aim of the MDMP is to optimize the profitability of marketing activities. The integration of budget and cost control makes it possible to display the relevant key figures (CPC, CPL, ROAS, ROMI) at the touch of a button.

Added value:
Real-time reports, transparency, marketing controlling, campaign optimization, single source of truth as all data is stored in one data platform.

Optimization of the customer journey and CX

We support you in defining the personas of your customers and partners. These are then transferred to a process map in order to define the respective touchpoints on the customer journey and identify intersections in the different personas.
We use this process map to advise you on how you can improve your efficiency and measurability.

Added value:
Persona mapping, identification of optimization potential, introduction of new technologies, improved customer loyalty and satisfaction.

Artificial intelligence: the future of marketing Today

AI offers a wealth of opportunities to optimize marketing communication and increase relevance thanks to easily accessible technologies. We specialize in using the Microsoft ecosystem for our solutions, which has the advantage that we work system-independently and do not have to offer new software solutions. The common LLM (Large Language Model libraries) are therefore an important component of our solutions.

Added value:
System independence, integration into the existing structure, solution approaches for AI, development of LLM libraries

Efficient content management

Based on our experience (we have more than 60 years of combined marketing experience), we believe that in today’s customer-first world, the relevance of content is more important than ever. Content creation costs a lot of money and can be done internally and externally. We have therefore developed a method that allows us to make content usage measurable. The aim is to increase efficiency while ensuring quality and relevance. Combined with the aforementioned AI topics, this area is becoming increasingly important in order to reduce costs and generate better marketing results.

Added value:
Increased relevance, cost efficiency, target group focus

Data-driven sales management

The power of data is becoming increasingly relevant in the data-driven world. We therefore believe that these insights must be harnessed for sales. We create so-called RFM (Recency, Frequency, Monetary) analyses based on CRM and sales data to analyze the potential of customers. At the same time, it becomes transparent which customers are at risk of dropping out in the future.
Based on this data, sales can adapt its sales strategy and work together with marketing on measures to become more efficient.

Added value:
Customer potential analysis, partner management, sales optimization, marketing cooperation

E-commerce Consulting

Optimize and implement your e-commerce strategy for maximum success, considering a wholistic approach from website design and optimization to customer journey mapping and beyond.

Marketing Controlling Solutions

Gain valuable insights into the performance of your marketing efforts with our advanced analytics and reporting solutions. Use the collected data to predict necessary spendings per lead.

Brand Positioning

Define and refine your brand’s positioning not only to stand out in a crowded marketplace, but to develop digital products and solutions that are on brand and fit to your target audience.