About — We Build What Others Only Advise

The story

For over 8 years, we've been building the missing logic between data and management decisions for the international mid-market — from complex sales reports to marketing controlling platforms to data-driven decision architectures.

We didn't start with theory and learn practice later. We started with the data — ETL pipelines, Salesforce exports, Azure Data Factories — and developed a deep understanding of how data architecture and decision logic must work together to make management decisions better.

Today, we combine this process expertise with modern AI tools to deliver solutions faster and more cost-efficiently than traditional implementation projects — with higher quality and lower risk.

The result: two proven solutions. Kiritsu — a marketing controlling platform developed and proven across 34 countries — scalable to any market footprint. And deep Salesforce/sales controlling expertise that has standardized field definitions and KPIs across 18 countries.

Neither is a theoretical concept. Both are working products, used every day.

How We Deliver

Built to ship — not to plan.

Execution

Senior BI developers, data engineers, data scientists

Responsible for execution — from data architecture and ETL pipelines to the finished product. Microsoft Azure-certified. Salesforce-experienced. SAP-compatible.

Working Model

Vienna · North America · India

Our delivery runs across three continents — enabling us to ship MVPs in 4–6 weeks without compromising on quality.

Scaling

International network

For rollouts and larger projects, we draw on a vetted freelance network — flexible, without overhead, with consistent quality standards.

Wien · Ahmedabad · Toronto · Duluth

The Team

The people behind the logic.

Founder & CEO

Ludger Stienemeier

30+ years in digital business development and international consulting. Responsible for steering logic and C-level client relationships. Ludger starts with the management question — and ensures every project ends with measurable economic impact.

Senior BI Developer

Pakeeza Sahid

Pakeeza builds the reporting architecture behind Kiritsu and the Salesforce controlling solutions — from data modeling through analytical reports to the management dashboards that end up on the CFO's desk. When data from 34 countries comes together in a single report, Pakeeza built the logic behind it.

Senior Data Engineer

Shahzad Ali

Shahzad is responsible for the data architecture and pipelines that connect Kiritsu with client systems — SAP, Salesforce, Azure, marketing platforms. From ETL logic through cloud infrastructure to data quality assurance, he ensures that data arrives, is accurate, and is comparable. Without this layer, any decision logic on top is worthless.

Head of Engineering & Delivery

Ravi

Ravi leads technical execution — from data architecture through Salesforce development to the finished product. Under his leadership, the engineering team delivers across three time zones: Salesforce Marketing Cloud, Sales Cloud, Azure, Power BI, and complex data integrations. The combination of deep Salesforce expertise and data engineering experience makes him the technical counterpart to Ludger — one understands the management question, the other builds the solution.

We build what others only advise